Now, more than ever before, every marketing or promotion program must demonstrate that it is making a difference to the company’s bottom line – it must generate retail support and customer sales.

As with advertising, promotions must tactically achieve corporate objectives and must pay attention to what other companies in the category are doing.  Any promotion program must be powerful enough to get retail partners to support the program and make a difference in sales.  Thus, whether the promotion involves a sweepstakes, a gift with purchase offer, a cash rebate or simply the borrowed interest from an entertainment, sports or charity as a partner, it must achieve these goals.

e2amp's relationships with retail outlets have frequently permitted in-store promotion, without price and positioning money. We support retail programs with integrated marketing, including:

• Radio and Internet promotions to drive traffic
• National print advertisements that tag retail partners
• In-store display materials designed to create customer interest and excitement while meeting retailer restrictions

View promotions in our portfolio.