e2amp's direction in developing advertising campaigns begins with an in-depth examination of advertising in the category, the positioning of competitors, and the relative differentiation of the client's brand and/or product lines.  We recognize the importance of branding as well as the role of advertising in selling specific products.

We approach every advertising campaign from several different angles. In order to create a solution, we must first understand the problem, and RESEARCH IS KEY:

• What type or style of advertising has been done before – in the industry, product category and by the company?
• Who is the message intended for – trade, consumers or both?
• What does the target and non-target audience consider the most important features and benefits of the product or service?
  

Based on this industry and category review, a series of templates are developed for the recommended look and feel of the advertising and presented to the client. We know that our clients want variety - a campaign that reflects the status quo, while also pushing the envelope for their company and brand.  It is our job to provide choice that positions the brand, communicates the product’s features and benefits and meets the strategic objectives of the company.

Once the advertising plan is in place, e2amp meets media objectives in the most efficient and cost effective manner for our clients. Whether the primary goal is reach, or frequency against a particular demographic, we identify both effective media vehicles and the strategy to leverage limited media budgets. We will:

• Barter media services to trade product for advertising or reduction in advertising costs
• On-air, on-line, and in print barter promotions that provide product as prizes for promotion. This is designed to reach the client's consumers, while simultaneously driving traffic to retail
• Media partnerships with complementary companies to increase exposure and achieve media objectives
• Negotiation with media outlets for competitive CPMs and premium placement of client advertisements