 |
 |
|
 |
|
 |
| |
|
|
| |
        |
|
| |
Journey’s Holiday Sweepstakes |
|
|
| |
|
© PCI
| MYplash wanted to reach its core demographic of 12 to 18 year olds who shop at Journey’s retail locations. To build awareness of its new prepaid MasterCard® Debit card for teens, MYplash created a special shopping spree sweepstakes, featuring the celebrities and lifestyles important to the target audience. Tying in Palmer Snowboards, Dragon Optical, Journey’s and artists like Avril Lavigne, Simple Plan, Good Charlotte and Kelly Slater, this sweepstake was implemented at retail and online and received the highest number of entries of any Journey’s sweepstakes program. All creative, negotiation with partners, management and fulfillment was provided by e2amp. |
|
|
|
[o] 818.252.0090 [f] 818.252.0099
5354 denny avenue, unit 132 - north hollywood, ca 91601
© 2008 e2amp, inc. All Rights Reserved. Images shown are copyrighted by their rightful owner. |
|
