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  BB King  
 
Samsung wanted support in launching its new line of digital camcorders.  The company decided to build a relationship with the 80th Birthday concert tour of blues legend, B. B. King.  To support the tour activities, a sweepstakes was created with entertainment packages from Samsung Electronics.  The sweepstakes was implemented at concert venues and online. All creative, negotiation with partners, management and fulfillment was provided by e2amp.

JVC
Live Like A Celebrity

SAMSUNG
BB King 80th Birthday Celebration

 


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