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© JVC of America
| To launch its new hard drive digital camcorders, JVC Video Division want to offer consumers the chance to live like a celebrity. This supported the advertising campaign that showed Donna D’Errico leaving a limo and walking the red carpet. Consumers were given the chance to win backstage access to their choice of artists as well as JVC electronics and CDs. The sweepstakes was implemented in store and online. All creative, negotiation with partners, management and fulfillment was provided by e2amp. |
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© 2008 e2amp, inc. All Rights Reserved. Images shown are copyrighted by their rightful owner. |
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